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Ensuring consistent comfort with the exclusive SoftCell® construction, Pure Care’s hybrid memory foam pillow from the SUB-0° line offers a unique, customizable design, and cooling benefits. Pocketed designer down-alternative provides lofty, cloud-like comfort, while proprietary Frio fibers make a luxurious surface that’s cool-to-the-touch, absorbent, and ultra-soft. Reversible and adjustable, the opposite side features temperature-neutral memory foam coated in gel, plus the removable Identically Down™ insert instantly lowers the profile. Resisting stains, odors, and deterioration, the advanced cover is MiteTight™, and antimicrobial treated inhibiting dust mites and allergens for a healthier sleep environment.