The City Mattress Blog

Your Complete Mattress Brand Guide: Serta


Couple sits on their new Serta mattress on bed with brown and black pillows and bedding in a room with blue walls

Is it time to go mattress shopping? Great! Knowing you need a new mattress is an important first step. When looking for a new mattress, the brand really matters. After all, this is a financial investment in your future health and happiness. You want your new mattress to last for years to come, staying comfortable and supportive for close to a decade. This means purchasing a mattress made from a manufacturer well-known for quality and commitment to excellence. Many shoppers find the perfect mattress for them within the Serta brand as noted in the many positive reviews left by our customers. Could you be one of them? Very Possibly! With this in mind, let’s take a deep dive into the Serta mattress brand.

Serta’s Storied Company History

There’s a reason you’ve heard of the Serta mattress brand many times over the years. Serta is an excellent mattress brand that has been committed to finding new ways to innovate sleep since 1931- almost 100 years! From that original mattress all of those years ago to the revolutionary Serta iComfort Sleep System, Serta has helped millions upon millions of people get a good night’s sleep. 

Through the decades, they’ve maintained their commitment to excellence. As well, they have continued to make their mattresses right here in the United States of America. It operates 36 American factories. In fact, Serta is the leading mattress provider in the country! Serta is part of the larger Serta Simmons Bedding Company, the second-largest mattress manufacturer in the world. Unlike many new-to-the-market mattress brands, they actually design and manufacture their own mattresses. 

When looking at the amazing design and technology that goes into each mattress, it is easy to see why these Serta mattresses are so popular.

Serta iComfort Mattresses: Technology and Materials

Serta’s iComfort and iComfort Hybrid Collections became a success as soon as they were launched. Serta iComfort is their flagship line of gel memory foam mattresses. These mattresses have a foam core instead of innerspring, topped with various layers of foams, gel, and memory foam. Ultimate Edge Foam Encasement means the very edge of your bed is just as supportive as the middle. Their main selling point is the TempActive Max Gel Memory Foam, which is their proprietary material that captures and dissipates heat. The iComfort Hybrid options use a hybrid coil system as the support underneath the top layers of soft foams and gels. They also have TempActive Gel Memory Foam similar to the regular iComfort models.

Serta SleepTrue

This is the Serta “value collection” of innerspring or all-foam mattresses. They have the same level of quality as the rest of Serta's mattresses, just with less features and a lower price tag. Don’t let the low price fool you; they are still of high quality. These mattresses have cooling gel fused into the memory foam to help control body heat, which was a common complaint with memory foam beds in the past. These mattresses are a bit thinner, only 11-inches deep. Most of the models have a Best Edge Foam Encasement for edge support. Nearly all of them work with an adjustable base, including the SleepTrue Luanne. The Serta SleepTrue Luanne is an all-foam support system that gives this mattress a contouring, yet supportive feeling. It features two-inches of EverCool® Gel Memory Foam and a Serta Foam Core.

Price Range

Mattress shopping is one area in life where you get what you pay for. If you choose the cheapest mattress possible, you won’t have a very good night of sleep for long. That being said, we understand your budget is not unlimited. Queen size Serta mattresses range from under a thousand dollars, in the case of the SleepTrue Collection, to over $2,000 for the top iComfort options. Most fall in between these two, costing around $1,500 to $1,800. In the mattress industry, this is considered very mid-range and affordably priced.

Finding the Right Comfort Feel

A good mattress is the cornerstone of a good night’s sleep, so choosing which one is right for you really is a big decision. There are a lot of factors to take into consideration when buying the perfect mattress for you. One of the best places to begin is with the comfort feel. Everyone has different needs when it comes to comfort and sleep. That is why Serta makes so many options. Serta iComfort mattresses range from luxurious Pillow Top to Plush to Medium to Firm. Depending on your personal preference, you’ll find one that is just right. 

A Firm mattress is, well, firm. A firm mattress doesn’t have a sinking feeling but instead has sturdiness to it. When you sleep on a firmer surface, your bones absorb most of the pressure, meaning there is less stress on muscles, veins, joints, and arteries. Your muscles are less strained and your circulation is improved. Less sagging in your mattress can mean the weight of your body is distributed evenly, which means no one part of the body is bearing the brunt of the pressure. Sleeping on your stomach on a too-soft mattress leads to your back bowing in an unnatural way. This is why Firm mattresses are generally better for those who sleep on their stomach. They provide a more stable and even surface that you don’t sink into. If a mattress is too soft, your hips and belly may sink in too deeply.

A Plush mattress is a mattress with a soft feel. These mattresses will compress more easily when pressure is applied. It’s the type of mattress that you gently sink into, cradling and hugging you as you fall asleep. Plush mattresses are generally better for those who sleep on their side, as they better cushion the shoulders and hips. They’re also sometimes recommended for lighter individuals, as a Firm mattress can end up not compressing for them at all. 

You don’t need a mattress to be Firm in order to have support. Whether the support is there or not has much more to do with the quality of the materials and the brand than how it feels. Maybe you want your mattress to be a little soft and a little firm. Exactly as it sounds, a Medium comfort feel is in between the other two. A Medium mattress is a 5 on the firmness scale. These beds are soft to the touch, respond quickly to pressure, and are less likely to have excessive sinking than a soft bed.

Who is Serta Ideal for?

Serta is one of America’s oldest, largest, and most-trusted mattress brands. For this reason, anyone and everyone would benefit from sleeping on a new Serta mattress. That being said, the materials and design were specifically put in place for those who want support and pressure relief when they sleep. If you regularly wake up with aches and pains, especially back pain, a Serta mattress can help with this. The memory foam comfort layer is designed to relieve pressure and promote airflow. Additionally, the perimeter of the mattress is reinforced with foam to help boost the amount of edge support it provides, so you’ll be supported no matter where you roll throughout the night.

As well, Serta’s latex mattresses are antimicrobial and hypoallergenic, making them suitable for people with allergies. The scary truth is that some mattresses can be the ideal place for dust mites, pet dander, mold, and mildew to thrive. These allergens often cause nasal congestion, sneezing, watery eyes, a runny nose, and coughing. A hypoallergenic option means there is no place for nasty dust mites and other things that make you sick to make themselves at home.

Do you get warm when you sleep? Certain Serta mattresses are made to help you deal with that! For example, the Serta iComfort CF4000 Plush Mattress features layers of Carbon Fiber Memory Foam paired with the UltraCold System to help channel heat away from your body. The CF4000 is one of the coolest iComfort models ever!

Warranty Information

On rare occasions, a mattress isn’t quite right- not because you don’t like it but because of a small manufacturing issue. This is where your mattress warranty will be incredibly helpful. At City Mattress, we sell brands that offer some of the best mattress warranty options in the industry. While these mattresses are all expertly designed and well-made, occasional issues do occur. Serta mattresses come with a 10-year manufacturer warranty. Today's mattresses are designed to retain a firm, comfortable shape for long periods of time. The warranty covers a few general defects. Sagging or sinking are the most common mattress defects covered under this warranty.

Other Considerations to Keep in Mind

If you are looking for a fantastic mattress, made by a trusted brand name, you can’t go wrong beginning your search with Serta. This brand offers a wide range of styles, comforts, features and of course, prices. There is innerspring, hybrid, and all-foam options available. There is minimal motion transfer with these beds, meaning you won’t wake your partner and vice versa. They are available in Twin, Twin XL, Full, Queen, King, and California King sizes. These are durable products with a long track record for providing a great night of sleep. Regardless of which one you ultimately choose, you can know it is made with only high-quality foams and other materials. 

Our Serta Recommendations

At any given time, we have multiple Serta mattress options to choose from. An extremely popular option is the iComfort® CF1000 Medium Mattress. Not too firm and not too plush, this mattress is just right! Layers of Carbon Fiber Memory Foam and EverCool® Fuze Gel Foam help channel heat away from your body, providing exceptional strength and neck support and increase airflow. The Cold Touch™ Cover is breathable and gives you an instant cool-to-the-touch sensation as soon as you lie down. If you like an extremely soft mattress, you’ll want to look at the iComfort CF3000 Quilted Plush Pillow Top Hybrid Mattress. Those who like a Firm comfort feel have several choices, including the incredibly popular Serta iComfort Foam CF4000 Firm Mattress. We have dozens to choose from; these three are only the beginning!

Serta Reviews from City Mattress Customers

Serta has sold tens of millions of mattresses while maintaining a high-quality track record and level of sales success. Because of this, they have many loyal repeat customers. You don’t have to take our word on it. Because the Serta brand is so great, we consistently get glowing Serta mattress reviews. Just a few months ago, Patrick O. told us “It is without a doubt the best sleep I have had in a very long time.” This is far from unique. David and Nancy K. said “Both of us were experiencing back pain and sleepless nights due to our old mattress. From the first day our new mattresses arrived... we have experienced nothing but a good night's sleep and no more back pain!” Manual L told us “This Serta mattress is exactly what I needed for a relaxed, perfect, comfortable night's sleep. I don't find myself tossing and turning all night long like I used to with my previous mattress.” Clearly, these Serta mattress reviews show that this brand does not disappoint!

More Products from Serta

Mattress Toppers

A mattress topper is ideal for adding even more comfort to your mattress, as well as protecting it from spills and stains. Serta mattress toppers are designed to be perfect for your Serta mattress. You are sure to love the Serta Feather and Down Fiber Top Featherbed mattress topper. With a firm, supportive base, two-inches of small whole feathers fill the bottom layer, while a proprietary blend of super-soft feathers and down fiber allow you to sink into a deep slumber at the upper layer. 

Adjustable Bed Bases

All iComfort mattresses are compatible with adjustable foundations for a night free of snoring and frequent waking. This is made even easier by purchasing a Serta adjustable bed base at the same as your new mattress! Serta’s Motion Perfect IV Adjustable Bed Base allows total relaxation through numerous features. You can easily adjust the raising of the upper torso or legs or both, and then return to flat, with a wireless remote. It includes options for zero gravity positioning, massage, anti-snore, as well as programmable lounge positions. There is even soft LED under-bed lighting. The two-zoned, six-speed massage has 10, 20, and 30-minute timers.


You’re not done completing your perfect sleep system just yet. Did you know that Serta also makes high-quality pillows? We carry quite a few options for Serta pillows in our stores and online catalogue. There are hypoallergenic white down fiber pillows for back sleepers, pillows designed specifically for those who sleep on their side, pillows made to fit king sized beds, and so much more.

Are you ready to say goodbye to your current uncomfortable mattress and have a “relaxed, perfect, comfortable” night of sleep like Manual L.? We’re ready to help you get that! While we hope this information helps you better understand the Serta brand and what options you have within it, you may have a better idea of the best mattress for you by coming into a City Mattress store and lying down on one. Just a few minutes is all you need to feel the Serta difference and make a decision you’ll be happy with for many years to come.